Latest · Strategy
Why AI pilots stall, and the four questions that unstick them
Most AI pilots don't fail on the technology. They stall because nobody agreed what 'working' means. Four questions to ask before you build anything.
· 6 min read
Insights
Notes from the work.
Practical writing on AI strategy, adoption and engineering. Short, specific and free of hype.
Adoption
You bought the licences. Here's why nobody's using them.
Low usage of Copilot, ChatGPT or Gemini is usually a habit problem, not a tool problem. What we see work in teams of 20 to 500.
· 5 min read
AI agents
What AI agents can (and can't) do for a 100-person business
An honest look at where agents save time today, where they still need a person in the loop, and how to tell the difference.
· 7 min read
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